Advertising/Public Relations
This specialization prepares students to promote clients in the business world within agency or corporate settings. Job roles include advertising account executive, advertising media manager, public relations director, media director for a political campaign, and marketing consultant. This curricular specialization includes learning experiences in writing, analysis of case studies, management, and campaigns.
Digital Media & Design
This specialization prepares students for careers in radio, television, broadcast news, audio/video production, graphic design, and interactive media/Web development. Job roles include broadcast station manager, technical director, videographer, radio announcer, video producer, graphic designer, animator, and Web developer. This curricular specialization includes learning experiences in media production, script writing, studio operations, special effects and animation, motion media history, and documentary.
Journalism
This specialization prepares the student for the news professions in a variety of media channels, including newspapers, magazines, books, radio, television, and the Internet. Job roles include news writer, columnist, editorialist, reporter, copy editor, section editor, managing editor, editor-in-chief, broadcast reporter, television news anchor, news director, and webmaster and blogger.
Media & Society
This specialization is designed for students who want to engage in a deep analysis of media and forge a greater understanding of media’s effects. Students who choose a specialization in Media and Society may be planning future graduate study in the field of communication.
Minor in Business Journalism
Business Journalism is an interdisciplinary minor offered by the Communication and Media and Economics Departments. Business journalists report on financial markets, the economy, the corporate world and how these issues impact society at large. They also focus on reporting complex financial and economic news to a variety of audiences and through a variety of mediums by synthesizing and analyzing business and economic data. Therefore, it is important that such journalists have both a foundation in communication (i.e. journalism), as well as a deep understanding of economics and business. This minor is designed to achieve this goal.
Minor in Communication & Media
The communication and media minor consists of seven courses. A CM minor must choose a specific specialization from Advertising/PR, Journalism, or Digital Media.
M.A. in Emerging Media
Loyola’s online Master of Arts in Emerging Media is a graduate-level communications degree that prepares students to take on the evolving digital landscape of tomorrow. Designed for working professionals, the program features asynchronous classes and course work allowing students with busy or irregular schedules to maintain their course load. Class sizes are small to encourage personalized interaction between students and faculty. The program’s course work focuses on experiential learning and features projects that are tailored to fit the individual needs of each student.
Certificate in Health Communication
The online Health Communication certificate prepares professionals to be communication leaders in the fields of health and wellness. Enrolled students experience insights and training to incorporate dynamic emerging communication opportunities into their work. By implementing the knowledge, strategies, and techniques learned, students are better positioned to advance the health and wellness of both individuals and communities.